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What can a direct selling company do to get the direct selling distributors to apply new knowledge and skills learned during training? This process is known as “training transfer.” Most “one and done” training programs do not implement the basic principles of adult education. Most adults learn best when they a) apply new information and...
According to the Association for Talent Development (ATD), organizations that provides formalized training programs have 218% higher income per employee than companies without formalized training. The story doesn't end there. These companies also enjoy a 24% higher profit margin than those who spend less on training.  As it turns out, training is one of the...
Providing a product sample cuts through the marketing noise and can sway a prospect towards making a favorable purchasing decision. The customer gets to try the product themselves, and this direct experience provides a more rational way for them to evaluate and understand your product.
A lot….. it takes a lot to run a direct selling company. I remember when I first came into the direct selling industry, as an outsider, I wondered “how hard can it be?” You have your products on a website, people get commissions for...
Direct selling is a business model that is built upon person-to-person interactions to sell products. This is an interesting concept right now to many because one-to-many online marketing is currently dominating across industries. Forbes mentions that direct sales companies are at a paradox — while the process relies on personal connections, those who do...