LATEST ARTICLES

There simply is no “silver bullet” answer as to why a direct selling company fails, for the same reason there is no single answer as to why one thrives. Every company is different, and every market has different needs. However, in my travels I have noticed stark similarities in those companies that fail. Lacking resources...
Have you ever thought about the “innovator’s dilemma” in your business? What this basically means is that you are faced with the problem of choosing between “what has worked” and “what is next.” Since both these concepts can sometimes be at odds, it’s an interesting problem to deal with. For example, in direct sales, home parties...
Millennials have sparked the curiosity of the media from the moment members of their ranks began to trickle into adulthood. Comprising a larger population than even the baby boomers, millennials are the firsts to have grown up entirely in the information age, and they are a generation that embraces change because of it. Born into...
What is your company’s mission and vision statement? Sounds boring, right? What does something so abstract have to do with actually building a successful business? Well, it’s only boring if it’s fake or disingenuous. Making up shallow platitudes to post on your office wall won’t do much to motivate you if there’s no real fire behind...
Has the industry of direct selling changed much in the last decade or so? Given the massive transformation that the world at large has gone through, even those with limited knowledge of the business could probably answer that: Yes. Absolutely, yes. Direct selling has always relied on the importance of the social network to bring...