Technology is an amazing thing.
Just fifty years ago, the markets of small and medium enterprises only consisted of people they could physically reach, or they had to rely on expensive mass advertising.
Today, even startups can market to the college student halfway across the world. With a simple click on their laptops or mobile...
Smartphones are here to stay.
With over 80% of Internet users using mobile devices, it’s clear that businesses need to include mobile in their marketing strategies.
Mobile apps provide one way for companies to participate in the mobile sphere.
Research shows that US consumers spend approximately five hours each day on mobile devices, with 92% of...
Gamification is essentially utilizing game mechanics to encourage and motivate participation, engagement, and loyalty in the workplace.
From daily operations to social media, gamification can be applied by using rules of play and a point system to encourage action.
It creates an environment of healthy competition that appeals to humans’ sense of achievement and...
Discover the Best Solutions to Two of the Most Common Challenges
Challenge #1: Fear of Social Media
This is the age of the internet and social media but there are companies that refuse to embrace technology with open arms.
You may be afraid that public exposure will lead to public criticism and harassment, even when you...
An engaged following means you have an audience who knows and trusts you. That is the core of what helps successful content marketers boost their sales. Engaging your target audience through social media is a perfect way to build a solid following for your brand.
Here are some time-tested social media engagement tactics to help...
