Since its emergence in the 70s, direct selling continues to be one of the most lucrative businesses around. The industry has changed a lot recently, as direct selling no longer means salespeople knocking on your door to sell basically anything under the sun.  Today, direct selling can be done easily in the comfort of your...
Many marketers focus just on the numbers while growing their company’s online followers and fans. While there’s nothing wrong with prioritizing this aspect of marketing, it shouldn’t be the total focus of their work. Online marketers often fail to use and maximize the one metric that can generate mobs of loyal supporters. That metric...
Engagement is an important part of modern marketing. Each time you have contact with an online customer, you have an opportunity to engage your target audience. Broadcasting your online activity widely through public domains will help you create significant organic exposure for your direct selling business. Wise online marketers understand that you cannot create engagement...
There are two types of direct selling companies during the holidays: 1) those who take a break during Christmas time, and 2) those who press the accelerator during the holiday season. Go for the latter. After all, the Christmas season is the busiest time of the year for sales. And direct selling during the...
2018 is just a couple of weeks away. As such, direct selling executives need to pay close attention to direct selling trends. Keeping an eye on these developments can make a huge difference in your business. Here are five trends that we are projecting for the next year: Mobile Continues to Dominate Over 90% of Internet users...