Why Are Direct Selling Companies Afraid to Use Social Media?

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Discover the Best Solutions to Two of the Most Common Challenges

Challenge #1: Fear of Social Media

This is the age of the internet and social media but there are companies that refuse to embrace technology with open arms.

You may be afraid that public exposure will lead to public criticism and harassment, even when you don’t deserve it.

Solution: Confront your fears head on by focusing on delivering the best possible content and promoting your business.

Be open to constructive criticism but learn to draw the line. Remember, social media is a powerful tool if used correctly. Instead of looking at social media as a threat, you should see it as an avenue to better connect with your clients.

If you are still unsure…

Develop your own set of rules about what to post and what not to post. Share it with your teammates to ensure that everyone is on the same page.

For example:

Do post about new members, and when the team reaches certain levels.
Do post about new product updates.

Do not post testimonials that make claims about income.
Do not ever share content about political parties. 

You get the idea. When you develop your own rules, it is easier to delegate the task to new team members, reducing the onboarding time.

Challenge #2: Not Being Active Enough

Perhaps you don’t have a social media marketing team, that is ok.

Solution: Be aware that social media is a beast that requires constant feeding. It needs to be fed photos, status updates, and other content to help your brand stay relevant. If no one is talking about your brand, there is a high possibility that it will not stand the test of time.

Create a social media calendar. Set goals and start small, posting once a week is a good first step.

Utilize what you have. For example, if you are already sending weekly emails about upcoming webinars, new ranks, future events, product additions, and testimonials, then start by re-purposing that information and share it on social media.

If people are achieving new ranks, share the news and congratulate them on social media.

If you have new product details, share them.

If you are having a retreat next month, share details to help promote the event and build hype.

Once you get into the habit of sharing, you’ll find that there are multiple ways to update your social media accounts, better yet, you’ll learn what content resonates with your audience.