Actually, she said “Millennial’s hate to pay for shipping! This statement was made, by one of the best millennial entrepreneurs that I know. I have to admit, it made me laugh a little because of the irony that it was totally ridiculous and accurate at the same time. As the CEO of a Direct Sales company...
Product promotions can create an explosive momentum in sales as well as an influx of new members—but, as with anything else, there is a downside. If you’re not careful, product promotions can destroy the morale of your existing members. Why? When you discount your products too heavily or for too long, you can devalue your brand. Think about...
If you ask experts about what makes a direct sales company truly successful, they will often give you the same generic answers: A high quality compensation plan, some unique (and good) products, and a sound leadership team. To me, this is like saying that water is wet and the sky is blue. Of course you...
Don't be left behind like so many companies were when the same thing happened in eCommerce. It seems like only yesterday that people were raving about how easy it is for anyone to start their own blog, build their own website, or communicate through social media. As we move into the dawn of the mobile...
There simply is no “silver bullet” answer as to why a direct selling company fails, for the same reason there is no single answer as to why one thrives. Every company is different, and every market has different needs. However, in my travels I have noticed stark similarities in those companies that fail. Lacking resources...