Product promotions can create an explosive momentum in sales as well as an influx of new members—but, as with anything else, there is a downside. If you’re not careful, product promotions can destroy the morale of your existing members. Why? When you discount your products too heavily or for too long, you can devalue your brand. Think about...
If you ask experts about what makes a direct sales company truly successful, they will often give you the same generic answers: A high quality compensation plan, some unique (and good) products, and a sound leadership team. To me, this is like saying that water is wet and the sky is blue. Of course you...
Don't be left behind like so many companies were when the same thing happened in eCommerce. It seems like only yesterday that people were raving about how easy it is for anyone to start their own blog, build their own website, or communicate through social media. As we move into the dawn of the mobile...
There simply is no “silver bullet” answer as to why a direct selling company fails, for the same reason there is no single answer as to why one thrives. Every company is different, and every market has different needs. However, in my travels I have noticed stark similarities in those companies that fail. Lacking resources...
Have you ever thought about the “innovator’s dilemma” in your business? What this basically means is that you are faced with the problem of choosing between “what has worked” and “what is next.” Since both these concepts can sometimes be at odds, it’s an interesting problem to deal with. For example, in direct sales, home parties...