Since its emergence in the 70s, direct selling continues to be one of the most lucrative businesses around.
The industry has changed a lot recently, as direct selling no longer means salespeople knocking on your door to sell basically anything under the sun.
Today, direct selling can be done easily in the comfort of your own home just by generating a high level of online engagement.
Engagement Is Crucial for Direct Selling
If you want to be successful in online marketing for your Direct Selling Company, your first goal should be to engage your target customers and followers.
According to the research institute, Marketing Sherpa, 95% of adults aged 18 to 34 are most likely to follow a brand if they see it on social media. 71% of consumers who have a good experience with a company through social media are likely to recommend it to other people.
Let’s say you have a decent following already. Now, what? Do they keep coming back for more content? Chances are good that you need to work much harder for them to give your content a second chance.
Always remember that consistency is the key to effective engagement.
You must keep the conversation going, or else, customers will lose interest. The orders will stop, subscriptions will be cancelled, and your business success will be over before you know it.
Using Technology to Increase Engagement
As a direct selling company, your goal is to stay ahead of market innovation. You must keep up with the times by using technology to generate a substantial amount of online engagement. Three of the most common ways to increase engagement are through:
1. Content Marketing
Once you have a better grasp on your target audience and their interests, it’s time to introduce content on your own website. Having a blog is a sure-fire way to get leads that allow you to generate more traffic to your site. Your blog should speak directly to your customers, giving them more reason to purchase items through your links. The bottom line is people buy goods from people they like.
2. Social Media
Direct selling has always worked hand in hand with social media. It is the perfect platform for developing business relationships that promote engagement. Having an active social media presence offers a better way of promoting your products while retaining that personal touch that makes direct selling a booming business.
Social media sites are best for various kinds of campaigns and promotions because they can be set up in just one click. They are also ideal platforms for marketing contests that significantly boost engagement. Plus, they are very appealing to millennials, who have the spending power to purchase products online.
Modern entrepreneurs can benefit in many ways from the smartphone app revolution.
Software for online marketing is now available through mobile apps — making business tools and data available on the go. With apps, direct selling is even easier because they can be used to upload blog posts and track campaign metrics. This is an effective way for marketers to keep the information they need literally at their fingertips.
Use these three tips to increase engagement with your distributors and let us know how it goes.