From Nice-to-Have to Must-Have
In 2015, we started offering a mobile app in the direct selling industry. At the time, this addition was a “nice-to-have” for many companies—or, as some said, “a differentiator.” Now, five years later, offering a mobile app to distributors is a MUST.
Mobile apps are the new norm for direct selling companies.
What should a mobile app include?
- A mobile backoffice
- Shopping and enrollment
- Training and gamification
- Multimedia libraries
- Alerts based on real-time data
- Volume dashboards and rank advancement
Many companies use an app with one or a few of these features, and that’s great.
However, if you want to dominate in your field, real data indicate that you must offer your distributors all of them. Why? Some distributors consider a full backoffice on their phone essential for running their business. Others find that the ability to enroll someone best grows their business. Others are data geeks who are driven to follow their business’s progress in real time, including the number of distributor signups, daily bonuses, who’s ranking up, and who’s most likely to cancel accounts.
An Unfair Advantage
Offering your distributors all these features in a single mobile app is one of the most powerful tools for growing your business.
Do you want to take it a step further?
Consider providing mobile apps for your customers and preferred customers. Your distributors are extremely valuable to your business, but customer acquisition and retention are even more valuable. Offering a custom app to your preferred customers allows you to spend more time looking at your products, which can increase customer retention.
When a company offers the best tools available for its customers to reorder products and receive notifications on new releases and specials, it makes it easier to promote a broad range of business with these preferred customers. They need to manage their autoships, learn about upcoming products, and request samples, while all customers need to track the status and shipment of their orders.
Providing these valuable mobile app features to your distributors, customers, and preferred members is no longer a nice-to-have service. To compete in today’s market, it has become a must-have.